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Coaching for people leaders

One-on-one coaching for new managers and established leaders scaling their teams.

I've spent over two decades leading technology teams, so I've done the job you're doing now. We'll work on the tactics of that job, and on your own growth as the person doing it.

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There's no sales pitch or obligation. You can reschedule or cancel for free up to 24 hours ahead.

Arsenio Santos

Arsenio Santos
Leadership coach and technology leader

20+ yearsleading individuals and teams
Recent, hands-on experiencemanaging teams day to day
Startups to Fortune 100founding teams through global organizations

Who I work with

The two transitions I see most often

First-time managers

Chances are you got the job because you were great at your old one. Now most of your work is about people, and if you're like most new managers, nobody trained you for it.

  • Running 1:1s that are worth everyone's time
  • Giving hard feedback while keeping trust
  • Managing people who do the work you used to do
  • Recognizing when your ego is getting in the way

Leaders scaling past 30 people

Tactics that worked with a team of 10 stop working somewhere around 30. You can't attend every meeting anymore, so your team needs to be able to make good decisions without you there.

  • Hiring managers and helping them grow
  • Keeping the team healthy and trusting as it gets bigger
  • Team structure, rituals, and communication that still work as the team grows
  • Modeling work-life balance, so your team believes they can have it too

When people usually call me

Most people don't go looking for a coach when things are going fine. Chances are, something like one of these is happening:

  • Your company is re-planning around AI, and your team wants to know what it means for their jobs.
  • You've inherited a project that's already months behind.
  • There's been a layoff, and the people who are left are shaken.
  • The leaders above you just left the company.
  • Your team thinks the ship is sinking.
  • Your best people are burned out, and some have started interviewing.
  • Two teams with two ways of working have just been merged under you.
  • Your company has just been acquired, or is about to be.
  • You're in a death march and can't see how to end it.

I've led teams through these situations myself, and I'm happy to tell you how they went.

I work with leaders in all kinds of fields, though I'm most at home with engineering, product, data, and IT teams.

How it works

Start with a conversation, and keep going only if it's helping.

  1. 1

    Free 15-minute call

    Ask me anything. You tell me what's hard for you right now, and I'll tell you honestly whether I think I can help.

  2. 2

    Intake session

    For our first real session, I'll ask you some standard questions about where you are in your career, what you want to change, and by when. We'll also discuss how we'll work together, and settle on our most immediate goals.

  3. 3

    Coaching sessions

    50-minute sessions, one at a time or in a bundle. If it isn't a good fit after the first session, I'll refund the whole bundle.

See options and pricing →

About me

What I bring

I'm Arsenio Santos. I've spent over two decades leading technology teams, at startups and Fortune 100 companies alike, and I've managed teams directly, day to day. I don't coach from a framework or a certification program. What I have to offer is a long time spent doing this job, including plenty of mistakes that I've had to learn from.

Over those years I've led teams through layoffs, shutdowns, team merges, and an acquisition. I've inherited projects that were already months behind schedule (in one case, a full year), been through my share of death marches, and helped teams come back from burnout and attrition to the point where they were growing again. I'm happy to get into the details of any of these in our sessions, including what I'd do differently now.

None of that was only about tactics. Along the way I've had to work on my active listening, on recognizing when my ego gets in the way of being an effective leader, and on learning the difference between curiosity and passive-aggressive disagreement. I've also come to believe that work-life balance is something leaders have to observe and model themselves, since your team pays a lot more attention to what you do than to what you say. That personal side is half of what we'll work on together.

Four things those years taught me to care about:

  • Productivity Streamlining processes so they work for the team.
  • Empathy Understanding and connecting with your team.
  • Inclusion Building teams that are as diverse as they are collaborative.
  • Clear communication There's no room for guesswork; transparency is key.

What clients say

Arsenio was leading with clear intentions and real listening long before candor was a trend. He helped me own my human-centered, service-first style, and the teams I've led since have done things none of us thought were within reach.
Kristin Nienhuis, Founder, Rebel & Hart
Arsenio is a thoughtful coach who approaches leadership with equal parts analysis and empathy. If your goals as a leader include bettering yourself and those around you, Arsenio will help you find the path.
Greg Quiroga, CEO, Stellar Fundraising Auctions

Writing

From the blog

All posts →

The Job Nobody Trains You For

4 min read

Most new managers step into the role with little or no training, and the research on how they get picked isn't encouraging. Here's what the data says, and what I'd add to every new manager's syllabus.

Better Daily Meetings

3 min read

Daily meetings often devolve into status readouts that leave teams sapped. Here are a few ways to make them a source of energy again.

Short videos

More videos →

Not sure if coaching is right for you?

That's what the free Q&A call is for. No pitch, just my honest read on whether I can help.

Let's Talk

Ready to get started? Contact me and let me know what interests you about coaching and leadership, and what kind of guidance or help you're looking for. We'll schedule a consultation, and lay out a framework for your future success.

While prices typically start at $300 per session, our first meeting is free of charge.