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Coaching for people leaders

One-on-one coaching for new managers and established leaders scaling their teams.

I've spent over two decades leading engineering teams, so I'm especially comfortable in technical organizations. That said, the people side of leadership works much the same on any kind of team.

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There's no sales pitch or obligation. You can reschedule or cancel for free up to 24 hours ahead.

Arsenio Santos

Arsenio Santos
Leadership coach and engineering leader

20+ yearsleading individuals and teams
Recent, hands-on experiencemanaging teams day to day
Startups to Fortune 100founding teams through global organizations

Who I work with

The two transitions I see most often

First-time managers

Chances are you got the job because you were great at your old one. Now most of your work is about people, and if you're like most new managers, nobody trained you for it.

  • Running 1:1s that are worth everyone's time
  • Giving hard feedback while keeping trust
  • Managing people who do the work you used to do

Leaders scaling past 30 people

Tactics that worked with a team of 10 stop working somewhere around 30. You can't attend every meeting anymore, so your team needs to be able to make good decisions without you there.

  • Hiring managers and helping them grow
  • Keeping the team healthy and trusting as it gets bigger
  • Team structure, rituals, and communication that still work as the team grows

I work with leaders in all kinds of fields, though I'm most at home with engineering, product, data, and IT teams.

How it works

Start with a conversation, and keep going only if it's helping.

  1. 1

    Free intro call

    A 25-minute video call. You tell me what's hard for you right now, and I'll tell you whether I think I can help.

  2. 2

    A plan for your situation

    Together we pick the two or three things that matter most to you, and decide how we'll know they're improving.

  3. 3

    Coaching sessions

    50-minute sessions, one at a time or in a bundle. If it isn't a good fit after the first session, I'll refund the whole bundle.

See options and pricing →

About me

What I bring

I'm Arsenio Santos. I've spent over two decades leading technical teams, at startups and Fortune 100 companies alike, and I've managed engineering teams directly, day to day. What I coach is the human side of leading and growing a team: coaching and mentoring your people, and building the kind of trust that keeps a growing organization healthy. My career has been in engineering, but in my experience the people challenges are pretty much the same everywhere.

My coaching is built on four principles:

  • Productivity Streamlining processes so they work for the team.
  • Empathy Understanding and connecting with your team.
  • Inclusion Building teams that are as diverse as they are collaborative.
  • Clear communication There's no room for guesswork; transparency is key.

What clients say

Arsenio was leading with clear intentions and real listening long before candor was a trend. He helped me own my human-centered, service-first style, and the teams I've led since have done things none of us thought were within reach.
Kristin Nienhuis, Founder, Rebel & Hart
Arsenio is a thoughtful coach who approaches leadership with equal parts analysis and empathy. If your goals as a leader include bettering yourself and those around you, Arsenio will help you find the path.
Greg Quiroga, CEO, Stellar Fundraising Auctions

Writing

From the blog

All posts →

The Job Nobody Trains You For

4 min read

Most new managers step into the role with little or no training, and the research on how they get picked isn't encouraging. Here's what the data says, and what I'd add to every new manager's syllabus.

Better Daily Meetings

3 min read

Daily meetings often devolve into status readouts that leave teams sapped. Here are a few ways to make them a source of energy again.

Short videos

More videos →

Not sure if coaching is right for you?

That's what the free intro is for. In 25 minutes, I'll do my best to make sure you leave with at least one idea you can use.

Let's Talk

Ready to get started? Contact me and let me know what interests you about coaching and leadership, and what kind of guidance or help you're looking for. We'll schedule a consultation, and lay out a framework for your future success.

While prices typically start at $300 per session, our first meeting is free of charge.